Using the right dimensions keeps your images sharp, your pages fast, and your social posts looking professional. Here are the sizes that matter in 2026 — for websites and every major platform — plus how to hit them in one click.
The golden rule: never serve an image larger than it will be displayed. Match the image to its slot, then let responsive markup handle smaller screens.
| Placement | Recommended width |
|---|---|
| Full-width hero / banner | 1920 px |
| In-content / blog image | 1200 px |
| Thumbnail / card | 600 px |
| Product image | 2000 px (for zoom) |
| Logo / icon | Export at 2× display size |
Resize to these before uploading with the resizer — it has one-click scaling and custom dimensions.
Each platform crops and compresses differently, so uploading the exact recommended size avoids ugly auto-cropping.
| Platform / format | Dimensions |
|---|---|
| Instagram post (square) | 1080 × 1080 |
| Instagram story / Reel | 1080 × 1920 |
| Facebook / LinkedIn link image | 1200 × 630 |
| LinkedIn banner | 1584 × 396 |
| YouTube thumbnail | 1280 × 720 |
| X (Twitter) card | 1200 × 630 |
Skip the lookup table: the social media preset tool has every one of these sizes built in — pick the platform and it resizes and crops your image correctly in a click.
Open social presets →If your source image is the wrong shape, resizing alone will squash it. Crop to the target aspect ratio first (1:1, 16:9, 4:5, and 9:16 cover almost everything), then resize. The all-in-one editor lets you crop to a preset ratio and resize in the same step.
Correct dimensions are half the job; the other half is file size. After sizing, run each image through the compressor. For the full workflow, follow the image optimization checklist.